For the small beauty salon owner, the business card is often an untapped resource that most fail to utilize correctly or even at all. While big establishments can afford to pay a lot for commercials of flyers, small business owners often rely on word of mouth advertising, customer referrals, or the sheer convenience of location for walk-ins as a source of new customers.

Beauty Salon owners, cosmetics agents, and independent stylists are especially familiar to this kind of advertising when all the while, they could have all benefited from advertising through smart use of their calling cards.

So how can Beauty visiting cards rake in the customers? Here are some pointers:

Promo Business Cards
Customers love freebies, so why not make your calling card a promotional card as well? For example, you can make it into a promo card, such that for every 5 visits to your salon they get a free pedicure or a free haircut. They will just have to bring the business card every time and get a stamp on it with every visit. After the fifth stamp, they can then claim their free pedicure or hair cut.

Membership Card
You can turn your salon contact card into a membership card also. You can integrate the business card into a membership card, such that a registered member customer who has referred three other customers to you will have a discount or a free service on their next visit to your salon. This membership card can also apply to independent stylists or make up artists as well.

Sampler Business Card
If you sell make up, it might be a good idea for you to attach small 1 inch by 1 inch sampler bags so people could try your make-up. Once they see how really great your product is, they are more likely to go back and purchase the full size.

Smart Distribution
How you distribute your business card can also help in advertising your business. You can strategically place your calling cards in key locations where they are more likely to be picked up by people who need your services, such as a make up store, bridal shops, clothing shops, beauty supply stores, or even pet grooming shops. The best place is often the cash register because this is a high traffic are where people are most attentive.

Social Business
Be sure to carry around your business card everywhere you go, because you will never know when an opportunity will arise for you to present your business card to a potential client. Social functions like parties can be great places, because most small talk will include your occupation, which will present you the opportunity to hand out your business card and network with other people.

So smart advertising does not require spending thousands of dollars for a TV commercial. It can be as simple as using a tiny piece of paper to your advantage.Image Source: http://images.google.com